Back to College & Tailgating
Each year, Meijer helps college freshmen kick off their school year with late night back-to-college celebrations, which feature games, giveaways and other fun activities.
Our widely popular shopping parties known as “Meijer Mania” celebrate students in style with a night of entertainment, complete with a DJ, photo booth, snacks and interactive contests while helping them collect their last-minute dorm and classroom essentials.
“We work closely with the universities and we set up a whole bunch of really fun activities to do in the stores,” said Cathy Cooper, Senior Director of Community Partnerships and Giving for Meijer. “Students are treated to free food and merchandise along with games and dancing.”
On average, the parties welcome more than 42,000 incoming college freshmen, who are bused in from their campuses for a night of festivities, free food and coupons. Meijer hosts 22 events at 20 colleges and universities across the Midwest through early September.
Meijer also sponsors tailgating events at five Midwest universities – Michigan State University, University of Michigan, Ohio State, Purdue and Notre Dame – providing another way to support and celebrate with college fans.