Shop with a Hero/Cops

For decades, Meijer has teamed up with law enforcement agencies and community partners across the Midwest to spread holiday cheer to children in need. The beloved Shop with a Hero and Toys for Tots tradition now encompasses more than 100 events in Meijer stores throughout November and December.

The program provides a holiday treat for children who might otherwise not have much under the Christmas tree.

We are pleased to donate thousands of dollars in Meijer gift cards for these events so children can have a happier holiday. Local police, firemen, Marines and community partners pair up with children to shop for gifts for themselves and their families.

Plainfield Meijer Store Director Gabe Ensenat says he looks forward to seeing the children’s excited faces as they shop his Grand Rapids, Mich. store.

“A lot of times, the kids are buying for their brothers and sisters, and even their mom and dad,” he said.

Each event is different, with some featuring fun activities like photo ops with Santa, meals and even rides in police vehicles with sirens blaring. More than 3,500 children will shop with local police officers, firefighters and veterans. Participants are also treated in some cases to pizza parties or food baskets to bring home for family meals.