True Goodness

As consumers continue to lean toward healthier meal and snacking options, Meijer introduced an expansion of our assortment of real food products through our True Goodness™ by Meijer brand. The goal is to help our customers make educated choices about the food they are buying.

True Goodness products contain no artificial flavors, colors, sweeteners or preservatives. They have no high fructose corn syrup, no partially hydrogenated oils and they contain no hormones or antibiotics in the raising of our meats. Additionally, they include many USDA certified organic items that were formerly sold under the Meijer Organics label.

Today, there are 325 True Goodness products, including macaroni and cheese, juice boxes, coconut oil, organic popcorn, and coffee pods, spices and frozen potatoes.

To learn more about the True Goodness by Meijer brand, please click here.