Very Merry Meijer

Very Merry Meijer started as a way to bring a little extra holiday cheer to our customers during what can be both the most magical and stressful time of year. At Meijer, we value our customers, and what better way to celebrate the holiday season and thank them for their support than with a special surprise?

Every year since 2014, we have surprised unsuspecting customers in each of our stores with a gift to brighten their holiday season. It started as a simple way for us to help lighten their load while getting to spread a little bit of Santa’s magic. Our leaders secretly selected a customer while they did their holiday shopping and surprised them at checkout by gifting them everything in their basket. We also took the opportunity to appreciate our team members by surprising the team member at the lucky customer’s register with a gift of their own.

“The holidays are a time to celebrate hope and give thanks,” Executive Chairman Hank Meijer said. “Very Merry Meijer is an annual event we started in 2014 to help spread cheer and give thanks to our customers. Although the holidays can be stressful, this is our way of celebrating the spirit of the season with our customers and team members.”

It has quickly turned into a holiday favorite that our team looks forward to as our own Meijer holiday tradition. In 2019, instead of surprising customers at the end of their shopping trip, we helped them from the start with a $1,000 holiday spree and two personal Meijer shoppers to make their holiday shopping experience as stress free as possible.

Shareace Perkins was trying to get some Christmas shopping done for her 2-year-old daughter, as well as a friend, at the Okemos Meijer, but times were tough this year. The Lansing woman was thoughtfully looking at toys – even looked at a shark stuffed animal and put it back – before she was approached by Doug Meijer and his news of the $1,000 shopping spree.

"Oh my God, wow, is this for real?" Perkins asked after covering her face with her hands. "This is a blessing."